To watch the full film, please contact Brenda Jean Yong via the contact form above.
Social Assets, Event Billboards and OOH Ads
Invitation and Lanyard Design - Back of the lanyards are coloured for accessibility reasons
Concept and Design Breakdown – drawing on the recurring themes seen at London Fashion Week, I’ve distilled five distinct scenes that reflect the industry’s dynamic, ever-evolving force, while juxtaposing it with the rich history and craftsmanship of London’s fashion scene.
Moodboard and Typography Treatment – Using the London Fashion Week Logo as the main graphic element, capturing it's negative spaces, using bold moving blocks to create the illusion of light and depth.
Moodboard
Finding the negative spaces between the Logo Type
Testing Title Treatment in Cinema4D
Preproduction – Storyboarding
Behind The Scenes – Shooting with a Virtual Production Wall
Behind The Scenes – Capturing Ink Textures
Behind The Scenes – Directing cast movement with the projected ink footage
Behind The Scenes – Projector Light shape carving test shot
Shapes tested for projector light
